You, the seafood Community, are the most important piece in solving the puzzle of seafood sustainability.
You are the Captain, and the crew here at Fish Revolution are merely your deck hands assisting you on the voyage to a world where sustainable seafood is the only seafood choice. You have the amazing power to disrupt business as usual in the seafood industry by voting for seafood sustainability with your dollars, your fork, and your chopsticks.
When you support businesses that have made a commitment to sustainable seafood you amplify the the tides of the sustainable seafood movement. Thank you for your commitment and passion for improving the health of the ocean by making wise seafood choices.
Crystal Sanders-Alvarado, Founder & Sustainable Fisheries Scientist Pronouns: she/her/they
Crystal leads with a unique perspective and vision thru an entrepreneurial lens to community conservation and with a fierce drive to challenge entrenched ways of thinking. Crystal has spent her life turning her passions into her profession. A Marine & Fisheries Scientist, a Yoga & Mindfulness Instructor, and a diligent Project & Logistics Management Professional her lifework focuses on studying the intersections of food, mindfulness, and music in order to harness the capacity of inspiration to create positive and impactful change. Crystal's diversified background in science, research, business, and conservation, united with keen organizing skills, give her the knowledge and expertise to lay foundations for a more just world by working to transcend outdated belief systems that regard environmental health, social justice, and economic progress as mutually exclusive.
She assists industry members in incorporating seafood sustainability into their business models by focusing on the unique needs of their company. Through her work with industry members, Crystal has facilitated the shift of millions of dollars in annual revenue away from harmful fishing and farming methods towards more sustainable options in order to increase consumer access to sustainable seafood. Crystal keenly understands the intersection of science, sustainability, and business needs of all stakeholders in the seafood supply chain. She is passionate about integrating business solutions that ensure ocean health, facilitating stakeholder navigation of seafood sustainability, and assisting industry members in sourcing sustainable seafood. Crystal brings fisheries science expertise, integrity, and honesty to the seafood business, things the industry desperately needs if we want to continue enjoying seafood well into the future.
Crystal is a critical thought leader and a self reflective philosopher continuously seeking answers to profound, practical (often provocative) questions, and steadily seeking wisdom to guide her in sowing seeds of impactful, tangible, meaningful, and measurable action, change, and healing of our communities, our land, and our oceans. As a researcher, she is a perpetual student of life in a constant state of unlearning, learning, and evolution. Crystal offers independent consulting services that facilitate critical discourse, critical thinking, learning, and action focused on creating change at the systematic root of the problem. She specializes in seeking and sharing knowledge thru meticulous research and writing, and by creating immersive experiences, programs, and educational offerings for individuals and organizations.
Crystal lives and breathes this work every day and to help keep herself centered and grounded she tends to be found leaving the ground and climbing 200 feet in the air in old growth redwood trees, diving deep under the ocean surface to swim amongst the beauty of ocean life, deepening her yoga practice, exploring her ancestral traditions, playing on the beach with her puppy, or simply sitting and reading at her home in San Francisco.
TWO NEW TEAM MEMBERS COMING SOON! STAY TUNED! We can’t wait to share them with you!
Photography by Courtney Kent
Courtney is a proud Michigander and co-owner of The Compass Points Here Photography. She provided a number of the amazing shots featured throughout this website. A short list of Courtney’s clients include Fish Revolution, Sport Diver Magazine, SCUBA Diver Magazine, Edible Marin & Wine Country, Nojo Restaurant, Fish Restaurant, Two X Sea, and the San Francisco Ocean Film Festival.